Customer Loyalty in Optical Stores: 6 Proven Methods
6 loyalty strategies supported by digital tools to increase your repeat-customer rate.
Prescription history = personalization
Knowing a customer's previous prescription, lens preference and budget range makes it easier to offer the right recommendation on a new sale. A digital customer profile provides this information instantly.
Proactive communication
When contact lens renewal, eye exam reminders and glasses-ready notifications are sent automatically via SMS, the customer doesn't have to call you — you reach out to them.
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